With the advent of the internet, practices of people, including, purchasing, shopping, selling, and other behaviors have evolved significantly. Now that everything has shifted online, offline marketing is hardly effective at all.
However, the concepts of online marketing, more widely known as Digital Marketing may be tricky for some people to understand. So, before you learn about how Digital Marketing works and other advanced tactics, it is important to understand what it is.
Here, you will learn everything about Digital Marketing in a step-by-step manner. This will help you to thoroughly grasp the advanced level strategies.
What is Digital Marketing?
Digital Marketing refers to the act of marketing products and services via channels like SEO, agencies, social media, emails, or phone applications. In simpler terms, digital marketing involves the use of electronic gadgets through which businesses connect to present and future customers. It also includes communication employing text or multimedia messages via electronic media.
Why Does It Matter?
Digital Marketing helps current and prospective consumers to have convenient access to information at all times. It helps them understand the stance of the brand within the corporate world. Customers can learn what the brand offers, and what the world thinks about it. Further, customers want products that are tailored to their specific needs, and Digital Marketing provides them with exactly that.
According to statistics, 71% of US customers are more likely to buy from brands they follow on social media. Plus, there are around 10.3 billion google searches every month with 78% of users searching for products and services online.
Fundamental Categories of Digital Marketing
To understand the concept thoroughly, it is essential to dive into the below-mentioned categories that establish the base for Digital Marketing. The 7 main types of Digital Marketing are explained in detail as follows:
Search Engine Optimization (SEO)
Search Engine Optimization or SEO refers to a marketing tool involved in helping a website rank higher on the Google search engine. This way, these websites appear attractive to potential customers and receive traffic.
There are certain core elements of SEO that are essential to generate traffic to your websites. These include:
On-page SEO refers to creating ‘on page’ content to rank higher on search engine result pages. This involves researching keywords and adding them to your page, so you can exactly answer the questions that the audience seeks. Generating quality content daily, seeing what the potential consumers want, and thorough keyword incorporation are all critical processes of On-page SEO.
Off-page SEO is the process of optimization ‘off the page’, for instance, inbound links. It is an essential process and involves engaging in relationships and developing content that people are looking for. To earn inbound links or backlinks, one may write guest posts with links to your site, or connect with other publishers, etc.
Website Development is a pivotal element when it comes to Digital Marketing. Since your website determines how your internet marketing works, it’s crucial to focus on ads, social media, and emails that direct consumers to your site.
Website development focuses on the activity of creating and optimizing websites and must be the fundamental agenda for digital marketers. You may create a one-page website or a website with hundreds of original pages.
To develop a website, here are the critical steps that one must follow carefully:
- Create a Layout
- Develop a sitemap online or offline
- Register your site’s URL
- Begin Coding
- Set up the front-end
- Make your site public
Pay-Per-Click (PPC) Marketing
Pay-Per-Click Marketing is directing traffic to your website by paying a publisher every time someone clicks on the posted ad. Google ads, which generate advertising revenue of about $134 billion, are the commonest type of Pay-per-link marketing.
Simply put, PPC is a way of purchasing traffic, rather than naturally waiting for them to visit your site. It is an excellent idea for small businesses which are clear on their direction i.e., how much they are willing to invest per keyword.
The search engine result pages or SERPs prioritize advertisements based on the following components:
- Keyword connection
- Quality of advertisements
- Bid sum
- Quality of Landing page
Local SEO is a marketing tool that focuses on ranking your business in local search results when looked up on Google. Local SEO will help expand a business, if google shows a map pack of your business you search for it. Particularly, businesses with a geographic location derive benefits from this type of SEO.
Local SEO holds is of significant importance to digital marketers since potential consumers use search engines to look for local organizations. According to Google statistics, 25-30% of phone searches involve location, 78% of those people visit nearby businesses and 28% of them end up with a successful purchase.
Social Media Marketing
Social Media Marketing is the practice of creating brand awareness among potential consumers using popular social media platforms to drive traffic to your business. You can easily generate leads using platforms like Facebook, Twitter, Instagram, LinkedIn, as well as YouTube to attract consumers to your business.
Digital Marketers use these platforms to partner with content creators to reach the audience. Or, they may create a campaign to become well-known among internet users. This way, the business spreads across different platforms and earns traffic.
Graphic Designing is a critical practice in Digital Marketing. It is an important way to create customer engagement for the business by using the creativity of communication to create solutions tailored to potential customer needs. Also, a graphic designing tool is an effective strategy that helps create a systematic scheme fulfilling the objectives of the business.
The key to effective graphic designing is to figure out the uniqueness of the brand, and influence customers using that. Integrating solutions creatively will encourage them to discover what your business is about.
A Digital Marketing agency, unlike a traditional agency, offers different practices like reaching current and prospective customers via the internet through different marketing channels. Agencies reach out to customers via channels including social media, emails, blogs, website articles, etc. The channeling strategy of marketing agencies includes:
- Single-Channel Marketing
- Multi-channel Marketing
- Omni-channel Marketing
Do you wish to more about Digital Marketing? Visit Mul-T-Media and get all the answers you want!