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A social media campaign is an organized marketing effort used to reinforce or assist with a business goal with the aid of one or more social media platforms. These strategies often differ from everyday social media efforts, because they have increased focus and are more deliberate with targeting and measurability,
By working with a professional social media marketing agency, you are able to set clear goals for your brand and work actively towards achieving them. A social media campaign ought to focus on a singular business goal, regardless of the social media platform where it is being executed.
Some of the common goals of such marketing strategies include getting feedback from users, building email marketing lists and increasing website traffic. It is also meant to improve overall brand management and directly drive sales for your brand.
By Top Lead Solutions’ standards, the goals must be discrete and measurable. Before any campaign starts, we obtain a baseline measure of your targeted metric so you can track changes and performance during and after the process.
In our experience, goals are shaped by the means, the message of the audience you are trying to target. Different demographics also have different preferences for social media platforms. So we work closely with you to ascertain which platform best suits your target audience.
So we work closely with you to ascertain which platform best suits your target audience.
Before setting the social media campaign ball rolling, we make sure the tools for tracking the metrics are in place. There are several free-to-use social media marketing apps that help you track shares, tweets, likes and keywords related to your brand.
Services like HootSuite, Addictomatic, and Social Mention can integrate with your social media accounts to determine who sees your posts and show how they are responding. Once we establish the baseline, we define goals and schedule a definitive timelines for the campaign.
To us, having firm start and end dates is crucial for keeping costs and mission creep in check. Plus, it also helps us easily compare performance before and after the social media campaign.
Improving brand awareness via social media doesn’t need to take forever either. According to research, 91 percent of marketers noticed an increase in their brand visibility by spending only a few hours a week on social media. Once we have a plan for your campaign, we’ll be able to map out where and when it should be posted to make it efficient.
Effective social media campaigns should affect more than your number of followers. By working with us, you’d be making good tenants for your next marketing strategy to help your business extend its social reach.
Thanks to our expertise and experience with these things, we’ll be able to help you gain a better understanding of your audience and realize your long-term business goals. Why not we get started talking so we can make things happen?
Do you have some questions to ask us about our digital marketing services? Do you need your business professionally consulted? Our agencies is bound to respond in the shortest possible time. All you need to do is give us a call. Alternatively, you can drop us an email. We will always get back to you as fast as possible.