“We Will Make Sure You Get The Best Results From Google Local Services Ads”
On the surface, retargeting looks like starting over with trying to get the attention of a prospect. But who really wants to go back to the scratch every time someone visits their site without taking action? No one. And that’s why retargeting is ironically the practice that saves you from starting the chase all over.
Retargeting is a marketing strategy that targets someone or a group of people who showed some interest in your products by navigating to your website. Instead of spending all your time trying to invite people who won’t convert, retargeting lets you turn repeat visitors into customers.
Retargeting (or remarketing as it is sometimes called) can be done on many platforms, including Google Ads, Microsoft Advertising, Facebook, Instagram and even LinkedIn.
Google and Microsoft offer special remarketing lists for search ads, also known as RLSAs. They vary from conventional remarketing because they demand users to actively search Google with the campaign keywords on which you are bidding.
Remarketing can be a highly effective tool for a fair share of industries and verticals. It isn’t just for eCommerce. It is a way to remind people about your brand, and doing that is extremely important.
Studies show that as much as 98 percent of consumers do not purchase anything on their first visits to a business website. Also, more than 76 percent of people abandon their online shopping carts.
Remarketing can be a highly effective tool for a fair share of industries and verticals. It isn’t just for eCommerce.
One of the biggest benefits of retargeting ads is the way they are made specifically for those that have expressed interest in your product or service at some point in time.
According to Google, a brand can create a variety of remarketing lists applicable to specific scenarios. That includes people who added items to their carts but didn’t check out.
Come to think of it, who doesn’t crave scoring a good old-fashioned deal? Well, it’s possible to create such ads offering a special discount to a segment of users who have reached certain interaction levels with your business. Doing this, the prospect will have more reasons to return to your site.
Another upside of retargeting ads is that it enables you to understand certain things. Most importantly, you’re able to determine where the highest percentage of your retargeting conversations are recaptured after people leave your site.
The analytics of your existing and previous remarketing campaigns form the roadmap for future efforts to bring relevant and qualified traffic to your website. After gathering such data over time, it becomes almost second nature t0 create hyper-focused strategies for all your digital marketing efforts.
As such, maximizing results won’t be such a tough task. Likewise, you are able to spend your budget on ads that will actually bring sales to your business.
People get it that as far as it concerns being online, ads are just part of the package. It doesn’t matter whether they’re reading, shopping or getting entertained.
But if you can meet interested users where they are, you can turn reminders into clicks, and clicks into conversions. These are the kind of situations that make customers happy until they become brand evangelists.
With the help of experts from Top Lead Solutions, the process will be the easy part.
Do you have some questions to ask us about our digital marketing services? Do you need your business professionally consulted? Our agencies is bound to respond in the shortest possible time. All you need to do is give us a call. Alternatively, you can drop us an email. We will always get back to you as fast as possible.