“We Will Make Sure You Get The Best Results From Google Local Services Ads”
The biggest possible reason a lot of people advertise with Google Ads is the gargantuan market share. More people advertise with Google compared to any other digital marketing platform. Nevertheless, that doesn’t quite mean value is an ultimate given.
Because Bing is a new turf, fewer people advertise on the search engine. That means you can get similar ad exposure rates with less cash. One of the best ways to increase returns on an investment is reducing the cost of the process.
Why should you advertise on Bing let alone pay an agency like us to do it for you? Well, there are facts and there are facts-based conclusions.
If your prospective customer is a consumer of Microsoft brainchilds like Internet Explorer or the Windows 10 wizard, Cortana, he/she is searching on the Bing engine. This can happen even if they are aware of it. Bear in mind that Bing is the search engine owned by and of Microsoft.
So, there’s no surprise that for products like Xbox, Office and even Windows, Bing in the default search engine. With more than 400 million devices using Windows globally, the growth potential of Bing searches is huge.
Because Bing is a new turf, fewer people advertise on the search engine. That means you can get similar ad exposure rates with less cash.
A plus side of a smaller search market is more segmentation. Ordinarily, Bing users are more senior consumers with medium-to-high buying powers. Any user of the search engine spends 1403% more online than the average internet surfer.
According to a ComScore study. The same research reveals a Bing user spends 43% more than Google users worldwide. The segmentation data is good news quite familiar with their potential audience and buyer personas. That coincides.
Bing allows you to assign a variety of ad campaigns to different time zones. Well, AdWords does not. Google only helps you set your network, location, language, ad scheduling and rotation settings at the campaign phase. Meanwhile, ad groups are limited by their campaign-level settings.
Bing, on the other hand, makes it way easier to handle sophisticated ad scheduling strategies. These options are opened at the ad group level, allowing for quick adjustments.
When it comes to mobile ad targeting on Google AdWords, significant limitation is a drawback. But, Bing is designed to allow you target specific devices based on their operating system (OS) and type. Should your target demographics favor a given mobile OS, you can create highly target ads to them.
The same goes if your product is focused on a particular mobile device. When figuring out your audience is out of the way, much is out of the way!
If this less-than-a-handful of reasons appeals or you already decided before reading this, Top Lead Solutions can help you out. Though it is a relatively emerging market, we know the Bing search engine like our own phone numbers. We are experts are what we do and we’d more than prove that to you.
Do you have some questions to ask us about our digital marketing services? Do you need your business professionally consulted? Our agencies is bound to respond in the shortest possible time. All you need to do is give us a call. Alternatively, you can drop us an email. We will always get back to you as fast as possible.